iPharro.com

iPharro MediaSeeker™ Portal
Automated Content Monitoring Service

Monitor and identify content - anytime, anywhere.
Determining when content appears on TV is a notoriously difficult process. Most media professionals simply don't have the financial or human resources to monitor multiple channels all hours of the day.

The iPharro MediaSeeker™ Portal service can easily, effectively, and inexpensively monitor and identify content when it appears on broadcast TV across multiple channels. Finding your content is as simple as logging in from any Internet browser, uploading the content to our portal website, and awaiting the results. Whether you're looking for a single 30-second commercial or 100 different public relations clips for your client, the iPharro MediaSeeker™ Portal can find it.

Unlike competing technologies, no post-production or pre-broadcast content manipulation (such as watermarking) is required. Any content, old or new, can be identified. Results are available via the Internet, in Excel, or in any of a number of customized graphs, reports, and charts. No channel is out of reach, from broadcast to satellite to cable TV.

You need fast and accurate data to make the best decisions for your business. We make sure you have it.

Features
• Upload content and receive real-time results via any Internet browser (Figure 1).

• No specialized hardware or software installation is required.

• No post-production or pre-broadcast content manipulation is required.

• Monitor and identify content as short as 5 seconds in length.

• Detect differences between content down to the frame-by-frame level.

• Search through previously broadcast video footage.

• Receive key frame summaries as well as raw data, charts, graphs, even RSS feeds or email notification.

• Based on state-of-the-art, patent-pending iPharro MediaSeeker video fingerprinting technology.

Figure 1: iPharro MediaSeeker Portal™ Screenshots

Difference Detection Feature
iPharro MediaSeeker's patent-pending MoPiCCs difference detection software detects and indicates differences between content versions down to the single frame level (Figure 2):

Recognizes graphic overlays, such as on screen price/text changes or changes in product packaging. Also detects: scene insertions, deletions, time shifts, and shortening or lengthening of content.

Original Altered Version
Figure 2: State-of-the-Art Difference Detection Feature

iPharro MediaSeeker Application Areas
The iPharro MediaSeeker™ portal is ideal for small businesses or even individuals who need to identify content on TV, but don't have the heavy demands that require a dedicated system (Figure 3):

Small to midsize media buyers or ad agencies

Small to midsize advertisers

Political consultants

PR firms

Content owners or licensing organizations

Figure 3: iPharro MediaSeeker Portal User Scenarios

iPharro MediaSeeker Portal Brochure

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