iPharro.com

iPharro MediaSeeker™ Software Solution
End-to-End Automated Video Monitoring Solution

Identify broadcast media content in real time across multiple channels:
Each day millions of hours of digital video content are distributed to consumers across the globe via traditional TV networks, satellite broadcast channels, and web-based streaming video platforms.

Media professionals are looking for the right toolset to empower them to understand and control the overwhelming demands of the media marketplace that surrounds them.

The iPharro MediaSeeker™ platform can quickly and efficiently monitor content and provide accurate, real-time results. The readily scalable technology, based on iPharro's patent-pending video fingerprinting algorithm, can identify content across an unlimited number of TV channels.

Flexible, Scalable, Robust Technology
The PC-based solution scales linearly; the number of monitored channels can be readily expanded by adding PCs to the system. Any television source, including terrestrial over-the-air, satellite, cable, and mobile TV, can be monitored by plugging the video source directly into the PC.

The system's fully modular design minimizes the effect on existing customer workflows. The modules may be independently located allowing for remote video capture, fingerprinting, analysis, and results viewing (Diagram).

iPharro MediaSeeker™ Diagram

	System Advantages
	RESULTS Real-Time Speeds: System operates at up to 16X real time. Results are available within minutes of content broadcast. Difference Detection: Detect frame by frame differences between reference and broadcast content. Side by side pictoral representation of modified regions. Results Generation: Data is available via the user-friendly frontend tool or in any of a variety of customized formats, including charts, graphs, or even email or SMS alerts.

	SYSTEM Minimal Hardware Requirements: Records up to 20 digital channels per PC, analyzes up to 10 channels per PC. Flexibility and Scalability: PC-based solution is totally modular. Adding channel capacity is as simple as adding additional PCs.

	TECHNOLOGY Video Fingerprinting: Sophisticated patent-pending video fingerprinting technology was developed at Germany's esteemed Fraunhofer Institute (home of the MP3 file format) and is unparalleled in terms of speed and accuracy. Video Format Independent: Supports all major video formats, including WMV, MPEG-2, and Flash. Distribution Platform Agnostic: Works with TV across all major distribution platforms: broadcast, satellite, cable, even IPTV and mobile.

	WORKFLOW Complete workflow management: Easily configurable system accommodates customer workflow as required, from recording to long-term storage to analysis. Remote Capture: Modules may be independently located allowing for remote video capture, fingerprinting, analysis, and results viewing.

Sample Application Areas
Advertising agencies or large ad-driven businesses:
Commercial broadcasting information is notoriously unfaithful. iPharro MediaSeeker™ can be used to pinpoint which commercials are aired, when they're aired, in which markets, and which versions. Perhaps you need to confirm that your new ad campaign was properly broadcast in all major markets? iPharro MediaSeeker™ will do it for you - quickly and accurately.

Broadcast networks:
Once content leaves the network and makes its way to the affiliates or even onto television it's exceedingly difficult to monitor and control. iPharro MediaSeeker™ can be used to ensure that affiliates play required network content, or even to ensure that pirated commercials aren’t inserted downstream by local cable providers. The system can also track when identical news content shows up on competing networks.

Political consultants / organizations:
Understanding the target and reach of a candidates' campaign or how the media presents him or her is a monumental task. iPharro MediaSeeker™ can effortlessly track campaign commericals or even enable customers to see how each of the broadcast networks portrays the candidates by analyzing which content they choose to air. Which segments of the presidential debate were played on CNN or BBC nightly news? MediaSeeker can identify them.

PR firms, research, and monitoring agencies:
There's a lot of television out there to track and not enough hours in the day to watch it all. iPharro MediaSeeker™ can track vast amounts of content. We offer a full solution for commercial advertisment detection across major markets, or even entire countries. We can track the effectiveness and reach of PR campaigns. It's your business to know and understand what comes on TV. It's our business to make this possible.

iPharro MediaSeeker Software Brochure

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